Surprised that the
cheap ticket fares that you saw in advertisements are actually not so! Well, if
you are flying on Canadian airlines then you will not be surprised anymore. The
airlines regulators have made it mandatory for the airlines to exhibit the
actual prices of tickets on all types of advertisements such as print
advertising, billboards and the online advertisements. Earlier, it was quite a
common practice, and is still so in many other industries and countries of the
world, to have different prices of flight booking on the marketing materials
than the actual costs for the sake of attracting the customers. There was the
invariable sign of some special character on the advertised prices which
indicated that the prices is subject to certain conditions and might include or
exclude a number of other charges.
Ottawa has begun this
process of change since the marketing materials will now feature the prices
which the customers will actually have to pay if they book the supposedly cheap international flights to destinations. The ticket prices exhibited will now
include all the taxes, fees and other charges such as airport development fee,
etc. so as to enable the customers to know which airlines is offering what all
prices upfront without having to run through the process of flight booking to
find the true prices.
The move will usher in
more transparency in the advertisements and will prevent people being taken to
a ride by the airlines or the agencies. It often used to happen that the
customers got to realize at the fag-end of their flight booking exercise that
there are more charges to be paid for. This left them with two options, either
to abandon the online booking at that site or to pay the price for completing
the booking, though with a bad taste.