Market research on
consumer behavior and noticing the associated patterns of changes makes it
possible to dispel the old beliefs and effect suitable changes in the
strategies of business. One such recent study conducted by the Indian Institute
of Management, Ahmedabad, has dispelled the old notion related to the Indian aviation
that it is a price sensitive market and it is essentially by maintaining the lowest air fare of the tickets that the
airlines are able to garner more of market share and customer loyalty.
