After achieving considerable success on the domestic
aviation turf, India’s low cost airline- Indigo Airlines - has begun to focus on the international markets which hold good
potential for expansion. With the benefit of experience and the confidence of operating
successfully in the Indian skies which are considered particularly profitable
for the airline companies, Indigo is
slated to use all its expertise in providing cheap air tickets on the international flights to Dubai.
What makes Dubai such an exciting new opportunity for the
airline? There is no doubt that Indians form a good proportion of the population
based in Dubai and they make frequent movements between the two countries.
Dubai has long banked upon the skills of Indian IT and infrastructure
professionals for its own economic development. Further, the Indian
entertainment industry is a hot favorite for the people of Dubai which also
helps in strengthening the bonds between the two countries. All these
multi-dimensional connections depend on the civil aviation for connectivity and
this makes Dubai a lucrative market for the Indian airlines.
For Indigo, Dubai
provides the opportunity of testing the efficacy of their business model by providing
cheap air tickets to the travelers to
and from that country. Dubai is only a few hours flight from Delhi or Mumbai,
the two main airports from which the flights are operated to the emirates
nation. Along with the sizeable Indian population residing there which propels
the demand for travel on this sector, the no-frills approach of the Indigo airlines is likely to take up
significant chunk of the market share as it provides cheap air tickets to the
customers. The reputation that it has developed in the domestic market for its
punctuality and credibility is further going to help it significant numbers of
middle and upper middle class customers.
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