It
is not surprising to find that the travel solution providers, be it the
companies engaged in providing modes of transportation or the accommodation
facilities, now also strive to provide a complete set of travel solutions to
their clients. For this reason, one can find that the airlines also provide the
hotels booking as well as the holiday packages, besides providing the cheap international flights. Similarly,
the hotels websites commonly feature the car rentals as well as the sightseeing
facilities for their guests, not just the accommodation.
So,
what was earlier the domain of the online or offline travel agencies which were
primarily focussed on meeting the ends of the varied travel needs of the people,
is now being captured a number of other travel solution providers as well. This
has been the result of the increasing competition in the industry and a need to
devise the cheap travel solutions for the people. So, the concern is just
limited to providing the cheap air tickets or cheap hotel rooms but to bring down the overall
cost of travel of the person. This is dependent on ascertaining the needs of
the travellers. A business person looking for the cheap international flights will,
in most of the cases, look for accommodations as well but might not opt for
vacation packages whereas the vacationers will go for complete packages
including transportation, staying places and sightseeing. There will also be
people who are going to see their near and dear ones and would therefore need
only the flights.
Depending
on these varied travelling needs of the people, the online travel agencies
(OTAs) and the airlines create the products and packages, such as only domestic
or international flights, only
hotels (in case customers book flights somewhere else), flights and hotels (for
business travellers to different destinations) and, lastly, the complete vacation packages. This serves
two important purposes for the customers. First, they do get the better overall
deals making them save or travel better. Second, they do not have to look for different
providers for different segments of travel and waste time in endless searches. So,
these packaged products are cheap as well as convenient to use for the
customers.
For
the service providers, this type of packaging of travel products gives them a
better chance of marketing their products. If some service provider lacks in
one respect but has a stronghold in another service then combining the two can
stand him a better chance of marketing the products to the customers.
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