Indigo- A Success Story of Flying on Efficiency

In an aviation market, where the airlines are generally left struggling, often running into losses and getting bundled-out of market due to intense competition, it does make news when some airline makes profit. Indigo is a case study altogether different from the other players in the Indian aviation sector, a sector which is infamous for its aviation-unfriendly reasons. What makes Indigo different from the other? Why is it that indigo airlines is able to book profits when none other player is able to do it?

Indigo is a low-fare Indian carrier which has recently got the permission to fly on international routes. The airline has singularly focused on providing cheap air tickets to the customers on the short-haul domestic and international routes. With this objective clearly in sight, the airline has taken all measures to operate efficiently. Efficiency has been the watchword for the airline ever since its inception and it has remained steadfastly committed to it from the beginning.

Being punctual has been one of its strongest USPs as it has helped in promoting efficiency on one hand and in generating goodwill among the passengers. With impressive track record on making sure that the arrivals and departures are not delayed and there are fewer cancellations as compared with the other carriers, it has become the most reliable airline for the passengers. Being punctual also helps in garnering more corporate deals since the companies prefer their employees to travel on those cheap international flights which do not make them miss their crucial appointments.

The whole systems and procedures of the airlines are geared in such a way as to ensure that the planes do not miss their schedules. The passengers reach, embark on and disembark from the plane smoothly. There is minimal turnaround period for the flights. Even the pilots seem to be well instructed to ensure minimal wastage of fuel. Maximum utilization of the seating space is balanced well with the level of comfort desired by the customers to provide optimal efficiency levels as well as customer satisfaction.

All in all, the go indigo success story is pivoted around being punctual which means efficient operations.