A Glance At The Spicejet Corporate Benefits Program

Civil aviation is expected to grow at a fast pace in India, at the rate of 13-15 percent annually on an average. Within these broad growth projections, there is a vast potential of corporate travel business which is expected to grow at 20 percent on an annual basis. Therefore, the players in the travel industry including the airlines, travel agencies and hotels are increasing scouting for the bigger share of the corporate travel market and offering them their special packages and benefits. Spicejet Airline, a low-cost carrier (LCC) from India flying to 34 destinations in India, also focuses on the corporate market and has a special benefits program for this purpose. Spicejet also flies cheap international flights to the two neighbouring cities: Kathmandu and Colombo. Despite being an LCC which offers cheap air tickets to customers, the airline gives further incentives to the corporate bodies. These benefits are:

1.    Discounts of 30-50 percent on the Spicejet booking of domestic and international flights.

2.    Making it possible for the corporate clients to have the internet based access to the fares.

3.    Further incentives on the volume based travel.

4.    Though the airline provides the buy-on-board snacks and mineral water and allows passengers to carry the selective snacks, it has provision of offering complimentary snacks to the corporate clients.

5.    LCCs are generally strict on their cancellation and rescheduling policies but Spicejet promises more flexible terms on these two counts to its corporate clients.

6.    For the corporate, the Spicejet booking process is further simplified making it easier for them to book the domestic or international flights through any media.

7.    The transferable credit balance is allowed.

8.    There are more frequent product updates given to the corporate clients.

9.    Free web-based check-in is also allowed to these special customers.

These are some of the main benefits extended by the airline to its corporate clients with the aim of garnering more market share by focusing on the niche segment.