There are no universal principles to be applied in different
aviation markets of the world. What could lead to profits for airlines in one
market might not be beneficial for airlines in a different market. It has been
widely accepted that the best way for the growth of airlines, budget or full
service, is by of offering cheapest air
tickets. Low fares have led to the opening of new markets and generate more
business for airlines. The facility of getting the refunds for cancellations
along with the low airfares has worked well in most of the markets of the world
as the consumer has intended to travel more often on the scheduled time. But,
in certain other markets of the world, cheapest air tickets along with the facility of refunds has resulted in airlines
going into losses.
The Russian aviation market is one example where the issue
of refunding of tickets after flight booking has pitted the airlines against the Federal Anti-monopoly Service
(FAS). Airlines question the wisdom of offering refunds low fare flight booking
is being offered to the customers. The low cost carriers of Russia contend that
the refunds facility needs to be done away with in order to remain profitable
in the Russian market.
Since FAS sought mandatory refunding facility by airlines,
even the prices of low-cost airline tickets has not remained low since the
airlines do have to factor in refunds in ticket pricing. The airlines have also
resorted to over flight booking
hoping that some passengers might not show up. Many experts believe that the
low cost carrier model has not worked fully due to this issue. By allowing
non-refundable cheapest air tickets,
airlines can mark their prices down further and do not allow overbooking to
protect against having a negative brand image.
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