Fuel is a major concern for any airline since it accounts
for roughly 40 percent of the operational costs. For this reason, airlines
strive to adopt an operational methodology which is as fuel efficient as
possible. Being fuel efficient makes it possible for the airlines to meet the
demand of cheapest air tickets from
the customers. Reducing the weight of the aircraft, either by using light
weight but robust materials in its manufacture or by careful selection of the
in-flight fitments, airlines strive to achieve maximum fuel economy. A recent smart move by one of the budget
airline to make use of the iPads instead of the LCD or LED TV screens is further
aimed at reducing the weight of in-flight fitments for more economical
operations by saving more fuel. Interestingly, the airline was able to cut the
weight of aircraft by about 7 percent even after adding 40 percent more seating
capacity.
The use of iPads, which would be loaded with the music,
videos, games and other multimedia products, will help airlines in two specific
ways. While it will help improve the fuel economy since total weight of TVs
amounting to tons of kilograms would be shed, it is also going to help the
airlines raise crucial add-on revenue by way of charging a fee for its usage.
So, while the flight tickets would
be cheaper, it will also rake in more revenue for airline. Since iPads are
quite popular among the people, these are likely to see good demand in the
flight as an entertainment device.
With increasing aviation fuel prices, it is becoming
increasingly incumbent upon the airlines to devise innovative measures of
achieving operational efficiency. With demand for cheap international flights also increasing and many low-cost
carriers seeking entry into new markets using their USP of providing low cost
international flights, smart moves like the one of replacing the TVs with iPads
would save more fuel, enable operation of longer haul flights and generate more
revenues.
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